Design Dog Studio, LLC » Design News http://www.designdogstudio.com Dog Gone Good Graphic Design! Thu, 23 Feb 2012 23:30:31 +0000 en hourly 1 http://wordpress.org/?v=3.1.4 Top 5 Business Card Blunders http://www.designdogstudio.com/top-5-business-card-blunders/ http://www.designdogstudio.com/top-5-business-card-blunders/#comments Mon, 05 Dec 2011 19:05:49 +0000 debbie http://www.designdogstudio.com/?p=681 Because a business card is one of the most important and cost-effective marketing tools a business can have, especially for businesses just starting out. And yet, too often it’s a missed opportunity to make a great impression. A powerful and professionally-designed business card can effectively promote your business. There’s a good chance that if the [...]]]> Because a business card is one of the most important and cost-effective marketing tools a business can have, especially for businesses just starting out. And yet, too often it’s a missed opportunity to make a great impression. A powerful and professionally-designed business card can effectively promote your business. There’s a good chance that if the look and quality of your card is shoddy or unprofessional, it may be thrown into the trash.

 

Blunder #5: A Cluttered Card
Yes you want to put ALL of your information on your card, but too much print looks busy and terribly unprofessional. Simple is best. Sort out the information and keep only what’s totally necessary for someone to know: your name, your company, what you do, and why they should use you. Don’t skimp on your contact information; you want to be easy to reach.

 

Blunder #4: Print that is too Small
Does your business card have a font size so small that you need to hand out a magnifying glass in order for it to be read?

 

Blunder #3: Having a “Mystery” Business Card
When someone looks at your business card, can they tell immediately what your business does? If not, you’re not likely to get as many calls or referrals.

 

Blunder #2: Poor-Quality Card, or Worse Yet, Home-Made Card
Don’t skimp on money when it comes to your business card. You want to have good stock paper, print that doesn’t bleed from a drop of water, and the card should feel substantial and pleasing to the touch. A poor quality card implies a business that will have poor quality products and services. Rather than attracting business, this type of card would most likely repel prospective customers. You won’t look like a professional if you have a card that looks like a 3rd grade art project.

 

Blunder #1: Having a Card that Blends in with All the Rest
The great majority of business cards out there leave no real impression and soon become a faint memory. Yes, those VistaPrint cards are cheap…but they can make you look cheap too. Leave someone with a card that looks great, feels great and clearly defines what your business does — and you and your card won’t soon be forgotten.

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